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Every strong business starts with solid groundwork.
Before you can market your business, you need a home for it. Groundwork Foundations is designed for equine business owners who are starting from scratch and need clarity on their message, their audience, and their online presence—before anything else.
We'll start with a short questionnaire to get to know your business, your goals, and the clients you want to attract. From there, we'll spend a focused 2-hour session together refining your message, talking through your business, and getting clear on who you're speaking to.
Using everything we uncover, I'll create a complete website strategy for you, outlining exactly what each page needs and why, along with drafted copy for every page, including the credentials that build trust and the personal story that helps clients connect with who you are.
To round things out, we'll get your email list and newsletter signup set up, along with your contact page and newsletter links, so your website is ready to start building relationships with your clients from day one.
By the end, you won't just have website copy—you'll have clarity on your message and a foundation ready to build the rest of your marketing on.
What's included:
Business & goals discovery form
2-hour strategy & refining session
Full website strategy (page-by-page breakdown)
Drafted copy for every page, including credentials and personal story
Help with Email list & newsletter signup setup
Contact page & newsletter links configured for social media
Please note: this package covers your strategy, copy, and content—not the website build itself. I don't build websites, but I do specialise in and recommend Squarespace. It's easy to use and cost-effective, which makes it a great fit for a new business, and I'll coach you through getting everything set up on the platform once we get to that point.
Every strong business starts with solid groundwork.
Before you can market your business, you need a home for it. Groundwork Foundations is designed for equine business owners who are starting from scratch and need clarity on their message, their audience, and their online presence—before anything else.
We'll start with a short questionnaire to get to know your business, your goals, and the clients you want to attract. From there, we'll spend a focused 2-hour session together refining your message, talking through your business, and getting clear on who you're speaking to.
Using everything we uncover, I'll create a complete website strategy for you, outlining exactly what each page needs and why, along with drafted copy for every page, including the credentials that build trust and the personal story that helps clients connect with who you are.
To round things out, we'll get your email list and newsletter signup set up, along with your contact page and newsletter links, so your website is ready to start building relationships with your clients from day one.
By the end, you won't just have website copy—you'll have clarity on your message and a foundation ready to build the rest of your marketing on.
What's included:
Business & goals discovery form
2-hour strategy & refining session
Full website strategy (page-by-page breakdown)
Drafted copy for every page, including credentials and personal story
Help with Email list & newsletter signup setup
Contact page & newsletter links configured for social media
Please note: this package covers your strategy, copy, and content—not the website build itself. I don't build websites, but I do specialise in and recommend Squarespace. It's easy to use and cost-effective, which makes it a great fit for a new business, and I'll coach you through getting everything set up on the platform once we get to that point.